LOGO stickers can become an important part of your brand, learn how to use them to enhance your product strength, enrich your brand story, and attract new customers.
1. Create a better product experience
Did you know that 72% of consumers agree that the appearance of product packaging will affect their purchasing decisions? These are the results of the 2018 survey conducted by Ipsos on behalf of the Paper and Packaging Committee.
You can convert a large number of observant users into customers by enhancing your product packaging, and it’s not complicated or expensive, all you need is a paper sticker or PVC sticker.
Think about the steps that consumers take during the purchasing process, where they find your product online or in store, and if they make a purchase, the product will be packaged in a bag, shipping box, or envelope. Each step is an opportunity for you to create an experience that aligns with your brand.
The same study shows that good packaging represents high-quality products. Use these details as your foundation and apply stickers on the packaging to maximize every step of the customer’s shopping experience. These details can be translated into two words: ‘brand’.
2. Customize stickers that match the brand
Now that you have created a high-quality foundation, it’s time to consider which brand specific features you want to highlight and what type of product you have?
Identifying the most important features and finding matching sticker printing materials, the advantage of customizing stickers is that not only can you print any design, but you can also choose the corresponding materials.
Here are some examples:
High end brands: If your product is luxurious, it is natural to use stickers made of high-end materials to showcase uniqueness in details.
High tech products and services: Your brand may be related to speed, technology, and accuracy. You can demonstrate this precision in your brand with silver or transparent materials.
Environmental Protection Enterprises: Adhere to the use of recyclable environmental stickers, maintain their own values, and ensure that customers also see them
3. Create visibility for your business
One of the best things about custom logo stickers is that they have a wide range of uses. You can use them on your products, packaging, and shipping boxes, but there are more. Are you ready to enhance your brand and increase your visibility with a simple tip?
Adding free label stickers every time you make a purchase, distributing free stickers during events, and carrying stickers with you are all good ways.
If you think this sounds too simple, let’s take an example. You may have heard of Reddit, the Internet platform. Since 2005, its founder has only spent about £ 350 on advertising, and now the company is valued at $3 billion.
What did they spend their money on? Logo stickers. Co founder Alexis Ohanian called it ‘the most robust investment he has ever made’. Wherever the three founders go, Reddit logo stickers accompany them, spreading information, reaching new consumers, and maximizing their benefits.
You can use the power of label stickers in exactly the same way, maintaining consistency and spreading information with amazing customized stickers.
4、Conclusion
1、Let’s briefly summarize what we just talked about about about printing stickers:
2、Brand building is the process of endowing a company with identity.
3、Brand building relies on values, beliefs, and emotions related to the enterprise.
4、Logo stickers are not synonymous with brands.
5、Logo stickers make brands recognizable and can trigger relevant value
6、A good logo sticker is simple and easy to spot.
7、Use your logo sticker:
8、Enhance your product packaging
9、Endorse your brand
10、Enhance brand awareness